Dollar Tree

AD: Hailey Flemons & Annalea Sink CW: Ashley Johnson
The college bubble has burst. The darkness is spreading. Recession. Inflation. Even worse, rent and insurance. And the final stage of the apocalypse, holiday gifting. Dollar Tree is officially 
Your Budget's Last Hope.

 Done for Breaking and Entering's Crowbar Awards.
30s TV Spot:
Software:
Adobe Firefly
Skills:
AI Video Generation
Video Editing
Logo Lockup Animation
Social:
Software:
Adobe Firefly
Adobe Illustrator
Skills:
AI Image Generation
Art Direction
Layout & Typography

OOH:
Billboards are strategically positioned just outside high-end retailers where people typically buy gifts.
Software:
Adobe Illustrator
Adobe Photoshop
Skills:
Art Direction
Layout & Typography