Sanctuary Astrology

AD: Hailey Flemons | CW: Arden Davros
Sanctuary is an astrology app that offers mystical products and services like live tarot readings, interactive birth charts, and more. Astrology is often the punchline of a joke—dismissed, ridiculed, or outright hated.  This cultural tension is exactly what inspired the Sanctuary Astrology campaign tagline, Astrology for Haters.
This campaign for Sanctuary Astrology is complete with motion graphics, an out of home placement, a social media collaboration, and an experiential pop-up.
Billboard:
Software:
Photoshop

Skills:
Art Direction
@dudewithsign Instagram Collaboration:
Sanctuary Astrology helps people make sense of the universe. @dudewithsign pokes fun at the chaos of everyday life, one cardboard sign at a time. When these two worlds collide, you get the perfect mix of cosmic insight and internet sarcasm.
Software:
Photoshop

Skills:
Concept Development
Social Media Strategy
Copywriting

Hotline to the Universe Pop-Up:
Sanctuary Astrology presents the Hotline to the Universe Telephone Booth. This interactive installation invites people to step inside a retro-inspired booth and receive cosmic messages by dialing into personalized horoscopes, mini tarot readings, love compatibility insights, and star-powered advice.
Software:
Procreate
Photoshop

Skills:
Art Direction

Social Media Gifs:
Software:
Procreate

Skills:
Motion Graphics
Digital Collage
Software:
Photoshop
software